New AtkinsRéalis brand for global professional services giant is a new name for a newly transformed company.
Global professional services and project management company SNC-Lavalin Group has announced that it is rebranding to AtkinsRéalis.
Building on more than a century of accomplishments from brands such as SNC-Lavalin, Atkins, Faithful+Gould, DTS and Atkins Acuity, AtkinsRéalis brings the whole organisation together under one single brand and represents a major milestone in the company’s transformation journey.
Headquartered in Montréal, Canada, AtkinsRéalis combines the expertise of its 36,000 employees across markets and regions to deliver end-to-end solutions in the built and natural environments.
Commenting on the rebrand, Ian L. Edwards, president and CEO of AtkinsRéalis, said: “AtkinsRéalis is a new name for a new transformed company. Our ability to draw upon such breadth and depth of global capabilities will maximise our ability to work seamlessly and provide one integrated offering for our clients and partners.
“Everything starts with our people; they care about each other, this company and most importantly, they care about the work we do and believe in our purpose to engineer a better future for our planet and its people. I could not be prouder of our team’s dedication to the success of this company.
“In recent years, we have deliberately repositioned the company. We exited those parts of the business that were not profitable or aligned with our strategy, corrected underlying issues affecting our performance, doubled down on high-growth global markets, embraced digital transformation and most importantly, redefined our purpose and strengthened our culture. We have reached an inflection point so now is the right time to rebrand to AtkinsRéalis and reflect the exciting future ahead of us.”
The name AtkinsRéalis is a coined term that combines Atkins, a legacy brand that is well-established across the company’s international markets, and “Réalis,” inspired by the city of Montréal and the company’s French-Canadian roots. “Réalis” also resembles the verb “to realise” or “to make happen” which emphasises the company’s focus on outcomes and project delivery.
The new AtkinsRéalis brand and associated visual identity is already being used on all communications materials. SNC-Lavalin Group Inc. will not change its legal name until the company obtains shareholder approval, as required by law, at its 2024 annual meeting of shareholders.
